Our interview today gives great insight into the challenge faced by all leaders in the Middle East namely, ‘how to adapt our leadership style to this specific market with specific nuances’.

David Youssef, a serial entrepreneur, successful businessman and MD of Now Health Int’l gives us his thoughts and his experiences after working 17years in the region following a business grounding in the US.

On a personal note, David is indeed an inspiration. Although he himself will play it down, he has overcome great adversity in his early years to rise above the ordinary and seek the ‘Next Level’ of personal success through a combination of positive early support from those around him and then sheer passion and determination coupled with strong principles.