Woodthorpe Wright

+971 4 3902321 Dubai, UAE | Qatar | Saudi Arabia | Egypt | Kuwait | Bahrain

Factsheet and USPs

Important facts about Woodthorpe Wright Associates are:

  • Regional focus. Our passion lies in developing leaders within this region.
  • Regional experience and knowledge. All our coaches have lived and worked in the Middle East for at least 5years.
  • International Coach Federation aligned. All our coaches are members of the ICF.
  • Qualified coaches. All our executive coaches have qualified in ICF accredited professional coaching courses.
  • ICF code of ethics. We have all signed up to abide by ICF minimums of standards and ethics around coaching.
  • Experience. We have a good selection of experienced coaches from ACC to PCC. All these coaches are experienced at coaching senior business leaders.
  • Continuous development. All coaches in our business are continually developing their coaching skills and knowledge through professional coaching courses.
  • Original. We were the first business coaching company to set up to purely serve the Middle East region
  • Established. We have 7 years professional operating experience in the Middle East and North Africa region. This is more than any other coaching organization based in this region.
  • Specialist. We are an organization that specialises purely in coaching systems and tools. We are not a training company that has decided to do coaching on the side.
  • Proven. With testimonials to prove our track record we work with the top businesses in the world like Barclays, HSBC, ABB, Inmarsat, Nokia, GSK etc
  • Standards. We benchmark ourselves with the best European coaching standards.
  • Results. Companies come to us because they have seen or heard of our ability to deliver solid results on coaching objectives.
  • ROI. We have a record of delivering up to x29 on your initial coaching investment. We think that coaching makes good business sense.
  • 10+ Coaches. We now have 10+ professional coaches located around the Middle East region.
  • Passion. We all share the passion we have around coaching. This is what we do best and we love it!


From The Blog

The action of challenge has been a recurring theme for me in recent days. I had forgotten how important it is to be challenged and to challenge others. Growth is dependent on this dynamic and as leaders we can forget that this is a powerful way to motivate, excite, engage, intensify and wake-up the talent around us. As leaders we must expand our range of styles in this domain of challenge.  

Busyness and action are the bywords of our current lives. There is no room for space/emptiness/quietness/nothingness. These seem to be the enemy that no one is prepared to succumb to, so we fight it off by always being on the go, most of it in the name of productivity. 

Sir John Whitmore shares a true story of a key moment of awakening that created a positive powerful engagement of his true capabilities. Speaking here at the recent ICF European Conference 2011, Sir John is considered one of the founders of the modern coaching industry. 

In a joint initiative aimed at self-regulation, the European Mentoring and Coaching Council (EMCC) and the International Coach Federation (ICF) today file with the European Union a common Code of Conduct as the benchmark standard for the coaching and mentoring industry.

 

Our interview today gives great insight into the challenge faced by all leaders in the Middle East namely, ‘how to adapt our leadership style to this specific market with specific nuances’.  

The ‘Executive Next Level’ interview this week is with a top US executive coach. The content is about leadership and the challenges being faced by those people leading organisations in the US as well as thoughts on the key steps we can and should take in stepping up in our leadership of self and others. 

This is the percentage of Middle East Professionals who are looking for a change in career. The recent poll by Bayt.com has highlighted the large gap that exists between employees and their engagement or commitment in their current organisations. 

Yesterday we were invited to speak at the Dubai Financial HR Forum. As people that are passionate about coaching it is great to be able to engage with this high level of HR experience in global organisations and see that coaching has a critical role to play.  

Following a fantastic event in Paris last year I will be attending the ICF conference in Madrid this year.  This is where the leading coaches in Europe convene to talk about and share coaching practices and thinking. 

31st May-1st June 2011
For the first time in the Middle East a conference dedicated solely to Coaching is being run in Kuwait. Woodthorpe Wright Associates have been invited to speak at the conference due to our extensive regional experience in this arena.